Sale Sharks - a great place to do business

The Sharks Partnership Philosophy

At Sale Sharks we believe in partnerships - true strategic alliances that create a real win/win situation for the Club and sponsoring organisation.

Your involvement with the Sharks at a corporate level will see you create new business as well as strengthening existing relationships through our sponsorship portfolio and quality hospitality experience.

The Sharks - a regional team with a National and International profile

The Sharks have an expansive profile due to the tremendous media reach enjoyed by the sport. Broadcast coverage is now spread across the ITV, Sky and ESPN platforms generating a weekly audience in excess of 500,000 viewers a week. In addition to this, the newly created Premier Rugby TV e-player ensures that pictures are integrated and embedded into all mainstream national and regional newspapers - this is currently generating 3.5 million streams a month. Add to this overseas TV rights reaching over 90 countries and it is not hard to see why Premiership Rugby is such a strong proposition for profiling your brand.

Major Brand Alignments

Once you join the Sharks you are automatically aligned to leading major blue chip companies providing an excellent platform for brand association and development. These include MBNA, Land Rover, Guinness, QBE, Hilton, J.P.Morgan, Etihad, and Aviva to name but a few.

Why Invest With The Sharks?

Independent research confirms that the Sharks have over 250,000 fans across the North West region. The Sharks website has over 50,000 unique visitors a month and an active database of over 40,000. Over 80% of fans are ABC 1's. B2B - The North West is driven by an economy of over £120 billion and is Europe's 12th largest economy, bigger than several EU member countries. It operates on a truly global scale with its 252,000 businesses and 6.8 million residents.

Partnership Benefits

Brand exposure can be secured in many forms from branding on the playing kit (Domestic and European), positioning on the club website, perimeter advertising, media backdrops and the club programme and e-zines.

Hospitality is available at seasonal rates, structured bundles at your choice of games or on an individual game basis. Clients as well as prospective customers can be entertained and companies are using Sharks match days more and more as part of staff reward schemes.

The Sharks have established an active Premier Business Club providing networking opportunities as well as a calendar of exclusive corporate events.

Access to high profile players can be secured on certain packages enabling you to utilise Premier athletes to meet your clients, endorse your products and/or attend your corporate events.

International tickets - Tickets are secured by the Sharks for key partners to enable you and your guest's access to these major and exclusive events, including the Autumn Internationals and the 6 Nations.

Money can't buy events are developed for major partners and included in their partnership agreement. Such initiatives can take the form of access to the players at their training base at Carrington, business and leadership seminars with the Director of Coaching, and Director for a day, Travel with the team to an away game as well as access to away director's tickets.

Community Foundation - The Sharks now have a multi-faceted Community programme delivering a diverse range of Community activity across the region. This is effectively a turn-key mechanism for like-minded companies looking for a CSR solution.

Summary - we take pride in listening to our partners needs and designing brand solutions that create long term sustainable relationships delivering quality and value for money.

Testimonials

"Edgeley Park provides the North West's best drama on a Friday night. It's a superb place to relax with clients after a busy week and share in the nail-biting action." Lawrence Jones, MD at UKFast

" We regularly host a table for 10 at the Sharks' home games. We have found this to be an excellent method of corporate entertaining and during the course of a season we anticipate entertaining a minimum of 150 guests including lawyers, bankers, accountants and property professionals. Friday night seems to fit in well with the professionals we invite as it leaves them the weekend free to spend time with their families. " Jim Caldwell, Chairman at Bluemantle

"We've built a solid but relaxed relationship with the club having joined and our clients love the real rugby 'behind the scenes' stuff." Joy Rider, Investec

"This isn't just about the corporate hospitality, you actually get to feel part of the team. It's a great feeling to share a drink with the players after a tough game or train with the coaching staff in the open sessions. Plus, it's a great opportunity to mix and network with like-minded business leaders." Carl Taylor, O2

"Being a member of the First XV has allowed us to get closer to the club than ever before." Christian James, MD at The If Agency

Please contact the Commercial Team on 0161 286 8911 for more information.