Sale Sharks and C&C Insurance Agree Record Hospitality Sponsorship Deal
18 September 2015 09:00am
By Sale Sharks
Sale Sharks is delighted to announce a new three year hospitality sponsorship agreement with C&C Insurance Brokers.
The agreement which features naming rights of the club's main hospitality suite at the AJ Bell Stadium, is the biggest hospitality suite sponsorship deal in the club's history and is reflective of the club's ambitious plans for the upcoming season, both on and off the pitch.
Sharks has enjoyed a strong relationship with C&C Insurance since 2012 and the decision to renew the partnership comes one year ahead of schedule. It also includes the sponsorship of Sale Sharks centre Johnny Leota.
Head of Partnerships at Sale Sharks Andrew Lamb says:
"The relationship between Sale Sharks and C&C Insurance Brokers has gone from strength to strength over the last few years. The C&C Insurance Suite is an integral part of our hospitality offering to our corporate guests, which has been hugely successful since our move to the AJ Bell Stadium. The partnership provides a unique platform for C&C to reach the club's core corporate guests, gaining maximum exposure to our regional and national clients."
Malcolm Cooke, MD of C&C Insurance Brokers states:
"We are delighted to continue our association with Sale Sharks and feel this is an ideal way for the company to increase our brand awareness whilst providing opportunities to establish strong business and personal contacts. We look forward to enhancing the mutually beneficial relationship for both parties. "
As we approach the new season and a home World Cup, Sale Sharks is committed to developing bespoke sponsorship packages to help regional and national brands leverage the power of rugby to reach new audiences. For more information, contact Dave Swanton at Sale Sharks on 0161 667 7514.