However the reality was that after six rounds of the Aviva Premiership, Sale Sharks were rock bottom of the table with just two losing bonus points.
John Mitchell was brought in as Director of Rugby but after a few short weeks decided he wanted to return to South Africa. Chief Executive Steve Diamond changed his suit for a tracksuit and the second half of the season was quite incredible.
A losing bonus point was gained at Wasps just before Christmas and then the great recovery started. Wins over Worcester,Exeter, London Welsh, Bath and Gloucester saw Sale do something that no one else had ever done. Cast adrift on 21st December, they finished level on points with London Irish and overtook Worcester Warriors who were well ahead of them at the turn of the year.
In amongst all this Sale Sharks used the LV Cup to their benefit and with wins over Scarlets and away to Wasps, they earned themselves a home semi final against Saracens. Sharks beat the high flyers 21-15 and the travelling army of fans made their way down the M5 the following weekend for the final against Harlequins. Quins ran out 32-14 winners but the team had travelled an amazing journey since losing 62-0 at Toulon in December to a cup final appearance and Premiership safety.
Winger Mark Cueto finally got the elusive 76th try to make him the Premierships leading try scorer of all time. He took the record previously held by his team mate Steve Hanley, who had held the record for nine years.
Some of the talented youngsters from the Academy got their chance to shine and the front row of Ross Harrison, Tommy Taylor and Henry Thomas could well become an England front row in times to come.
Danny Cipriani was the clubs top points scorer with 190 points followed by Nick Macleod on 97. Nick nailed so many crucial kicks including a last minute penalty at London Irish on Easter Sunday in a 33-33 draw and a last gasp winner against Wasps on the final day of the season. The fans responded too with two of the best attendances of the season against Gloucester and Wasps.
Season Tickets are available for the 2013-2014 season and can be purchased by phoning 08444-994-994. They can also be purchased on line at http://www.salesharks.com/tickets/season.php . If you have a specific query or want a callback please email email@example.com.