In the first part of an exclusive, wide ranging two-part interview with Neil Leigh of the Manchester Evening News, Brian stressed he was still as passionate as ever about Sale despite seeing the Sharks having to fight for their very Premiership survival last season.
"I still have a burning ambition for the club to get into the top four of the Premiership and compete at the highest level," Kennedy stressed.
The Sharks owner also revealed that his son Jonny, who was forced to retire as player with Sale two and a half years ago through injury, has now joined the Sale board of directors where he has a key role to play in terms of player recruitment.
"Jonny is constantly pestering me in terms of angles, and ideas as Sale and rugby is his passion. He drags me into it by virtue of his own passion," Kennedy added.
The Sale supremo also talks about the sobering experiences of last season and the lessons that both he and the coaching staff had learned.
"There's an old saying that there is more learned in defeat than in victory. The experience of last season has done us no harm other than me verging on cardiac arrest! " said Brian.
And he also stresses how vital it was and is that Sale maintain their Premiership status with all that entails.
"It was and is absolutely critical that we remain in the Premiership... I don't want to even think about the alternative," said Kennedy.
The full interview appears in today's Manchester Evening News with part two to follow on Monday where Brian talks about the move to Salford City Stadium, the role of director of rugby Steve Diamond and Sale's long term prospects.
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