After a six-month consultation period that involved all 12 Aviva Premiership Rugby Directors of Rugby, Chief Executives and Media Managers, a new TV strategy has been agreed with the objective of bringing fans closer to the game.
"We can't wait to get started with our first live match on BT Sport - Newcastle Falcons v Bath Rugby - on 6 September," said Mark McCafferty, the Chief Executive of Premiership Rugby.
"We are trying to bring Aviva Premiership Rugby fans closer to the game and increase the number of people who watch club rugby in England.
"As a League we pride ourselves on being innovative and progressive and we believe the coverage of Aviva Premiership Rugby will be compelling and supportive of the values of club rugby.
"There are some hugely engaging and articulate players, coaches and Directors of Rugby in Aviva Premiership Rugby - through some of these innovations we hope to bring club rugby union to a new audience while embracing our loyal supporters.
"Aviva Premiership Rugby on BT Sport is now available on TVs in around three million households, which is a magnificent start for a channel that only launched at the start of August. That number will continue to grow."
The innovations include:
* Dressing Room cameras
* A pre-match pitch walk which will see BT Sport reporters interview players during their warm-up
* Interviews with coaches during matches
* Half-time player and coach interviews
* The introduction of kicking tee camera and lineout cam giving viewers unique angles
In September 2012, Premiership Rugby and BT announced one of the biggest broadcast deals in the history of club rugby, signing a contract worth up to £152 million for a range of exclusive live rights over a four-year period.
BT Sport have assembled an unrivalled cast to present Aviva Premiership Rugby with former England captain and British and Irish Lions star Lawrence Dallaglio as BT Sport's rugby expert. The live coverage will be presented by Craig Doyle and ex-England internationals Matt Dawson, Ben Kay and Austin Healey will be expert pundits. Sarra Elgan and ex-England star Martin Bayfield will be reporters.
"We will cover Aviva Premiership Rugby in a supportive way, " said Grant Best, senior channel executive producer, "We want to open up areas of the game previously unseen to our audiences we also want to attract a brand new audience and promote rugby union - our coverage will be innovative, entertaining, honest, professional and respectful with high editorial standards."
BT Sport will also screen a midweek rugby show, called Rugby Tonight from 8pm-10pm each Wednesday evening, and two live matches from the French Top 14 league each week.
BT Sport will not be the only place to watch Aviva Premiership Rugby this season after Premiership Rugby concluded a new four-year deal that guarantees rugby union highlights on ITV and ITV4 until the end of the 2016-17 season.
This season's ITV show will be hosted by Mark Durden-Smith and will also feature the hugely respected sports reporter Jill Douglas.
TEN FACTS ABOUT THE 2012-13 SEASON
- 5,822 points were scored in the 132-game regular season - the most since season 2002/03.
- 526 tries were run in - the best tally in a season since 2008/09.
- Aviva Premiership Rugby has more close games than any other League in the world. 51% of matches have a winning margin of seven points or less. The average winning margin is again the smallest in the world at 11 points.
- The 805 penalty goals scored was a new Premiership record for a 132-game season
- There were just 13 drop goals kicked - the lowest total ever for a Premiership Rugby season
- Leicester Tigers, who were number two seeds, claimed an eighth Premiership Rugby crown, beating Northampton Saints in the Final.
- Since the advent of the Premiership Rugby final in 2003 no side that has finished the regular season outside the top two has ever become Champions.
- For the third successive season Northampton Saints finished in fourth place with an identical Aviva Premiership Rugby won 14, lost 8 record to tally 65 league points on each occasion!
- Saracens finished on top of the table for the first time ever despite scoring just 41 tries in their 22 matches - the lowest tally ever for a number one seed. Six other clubs scored more than 41 tries last season.
- The average number of points in an Aviva Premiership Rugby match is 44.1 with the average number of tries being four.
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