The announcements by Premiership Rugby and the Ligue Nationale de Rugby (LNR) on 10th September confirmed that the Top 14 and Premiership Rugby clubs had instructed their leagues to put in place a new competition in time for the 2014/15 Season.
It is now confirmed that the competition will be named the Rugby Champions Cup.
The Rugby Champions Cup will be open to teams from all three leagues in Europe.
The competition will be based on the principles of qualification on merit, a strong competition format, equality between the leagues, higher commercial values for the teams and expansion into new European markets.
The Top 14 and Premiership Rugby clubs have already confirmed their participation in the new competition and a joint working group has been created to prepare all necessary elements in good time for the 2014/15 season.
Further details concerning the competition format, marketing and financial aspects of the Rugby Champions Cup will be communicated in October.
Sale Sharks is one of the leading professional rugby union clubs in Europe. The club has won the Premiership title and twice lifted the European Challenge Cup. We are now expanding our commercial team as part of strategy to dramatically increase revenues in a year when the Rugby World Cup is held in England.
This summer we are inviting you to a series of stunning events at Sale Sharks. Ahead of England's Rugby World Cup 2015 campaign we are delighted to present an evening with RFU chairman Bill Beaumont on the 2nd of July 2015 at the AJ Bell Stadium.