Who is AJ Bell?
AJ Bell was founded in 1995 by its Chief Executive Andy Bell and Nicholas Littlefair.
Since then AJ Bell has grown to become one of the largest investment and stockbroking companies in the country. Today we have over 500 employees and look after £20 billion of assets for more than 80,000 clients.
Our head office is in Manchester, our stockbroking business is based in Tunbridge Wells and we also have a specialist financial publishing arm called MSM Media in London. Full details about our business can be found at http://www.ajbell.co.uk
What do you do?
We help people to invest. Our investment platforms make it easy for people to buy and sell investments online - either by themselves or through their financial adviser. Our products can be used to invest in funds and shares directly, and also through tax-efficient vehicles like a Self-Invested Personal Pension (SIPP) and/or an ISA.
We have grown by staying true to our guiding principles of being intelligent, principled, focused, straightforward, energetic and personal - a set of values that fits very well with the sport of rugby.
These guiding principles are in our DNA; they help us to think like our customers while continually striving to make investing easier. In this way we ensure that:
- our prices are highly competitive
- our service is first-class
- we give our customers what they want
Why Sale Sharks?
Like AJ Bell, Sale Sharks are big players on the national stage, but their roots will always be in the Northwest. The two organisations also share many of the same values, and both have a huge appetite for future success.
Are you in this for the long haul?
Our aim in acquiring the naming rights for the stadium is to improve people's knowledge of who we are and what we stand for. Achieving that kind of aim requires a long-term commitment, which is why we have signed up for a nine year deal with Sale Sharks.
Why is the North Stand now called Maggie's Stand?
Maggie's is a charity that provides emotional and practical support to people touched by cancer. AJ Bell is very active in helping both local and national charities, and our staff have been touched by the story of Maggie's.
The charity's desire to raise their profile - just as we are trying to do with ours - resonated, so we have donated the naming rights of what was formerly the North Stand to help them increase awareness of the new Maggie's centre they are building at the Christie. Further information about Maggie's can be found at http://www.maggiescentres.org/manchester/maggies-stand.