In doing so, AJ Bell have shown their intention to continue to support the promotion and development of North West rugby. The partnership with Sale Sharks, the North West's only Premiership rugby union club, will open up an attractive demographic and allow the AJ Bell brand to be exposed to a wide-reaching catchment area.
In addition, AJ Bell has secured a sponsorship agreement with Super League side the Salford Red Devils ahead of the 2014 season, with the exciting new squad additions following the new ownership of Dr Marwan Koukash proving key in their decision making.
With the Rugby League World Cup also coming to the AJ Bell Stadium on Thursday 7th November, the Trafford-based company's name is becoming synonymous with elite rugby.
Billy Mackay, Marketing Director at AJ Bell, comments, "With Sale Sharks and the Salford Red Devils both playing at the highest level in their respective codes, North West rugby is in good shape. Recent activities at both clubs shows the scale of the ambition that both have for future growth and we are delighted to be a part of that."
Salford Red Devils Chief Executive Dave Matthews welcomed the sponsorship deal with AJ Bell saying, "It is extremely positive that a quality company such as AJ Bell have committed financial support to the Red Devils and we look forward to working alongside them as we set out on an exciting period in our history."
Sale Sharks' Head of Commercial Sales, Andrew Lamb, added, "We have enjoyed forming a close working relationship with AJ Bell over the first months of our partnership. It is fantastic for North West rugby to have such strong support from a highly reputable market-leading business".