British e-tailer, Mayfair & Fifth is exclusively launching the action sport performance range, Virus International (Virus), to the UK market. The news coincides with the announcement that Virus is to be the official compression wear provider for Aviva Premiership rugby union side, Sale Sharks, for the 2014-15 season.
Based in California, Virus has already received international acclaim from elite athletes. The compression wear offers the most cutting edge fabric technology for the action sport athlete. Virus uses materials that aid in cooling, heating and recovery, combined with fabrics that are specifically designed to compress, give support and protect depending on the chosen action sport, such as rugby, football, training, motorx, MTB, snowboarding and outdoors.
Speaking about the partnership with Sale Sharks, Colin Gillies at Virus commented: "The ethos behind Virus is to provide athletes with the best possible apparel to help them reach, and even go beyond, their physical limits. The squad at Sale Sharks is exactly the type of athletes we would expect to wear and benefit from Virus sportswear. We are proud that the team is endorsing the brand and pleased we can support them in their forthcoming season."
Sale Sharks' Head of Performance Adam Grainger said: "We are delighted to be working with Virus for the new season, helping the team recover quickly from training and games is of paramount importance. The compression wear allows our players to push themselves to the limit and recover quickly, whilst the Action X design helped with postural support, which enables players to train and lift in a safe and optimal position."
Mayfair & Fifth's Chris Longden, concluded: "Securing our first partnership with Sale Sharks is the perfect platform on which to launch the Virus range in the UK. Virus is an internationally well-respected brand, which is continually praised by athletes. Britain's action sport industry is growing apace and we are confident that there is a high demand here for this exceptional range of sportswear.
"As part of our agreement there will be competitions and giveaways throughout the season for Sale Sharks supporters to benefit from the partnership"
The virus compression range is available at www.mayfairfifth.co.uk and Sale Sharks' club shop.
Speaking to the Manchester Evening News, Sale boss Steve Diamond believes that some good old-fashioned home comforts can help drive the Sharks to a second successive top-six Premiership finish this season.
As England host the Rugby World Cup, the multi million selling soprano, Laura Wright, who is known to millions as the official anthem singer of the England Rugby Team will be getting behind all things rugby this February, continuing her support for the RFU's All Schools rugby campaign.