Marc Jones who is now one of the clubs longest serving players believes that finishing sixth last season represented a good year's work, which, with application this coming season, could lead to bigger and better things.
"This season, we know where we are, we know last season was a good year for us and we're just looking to build on that and see if we can finish top six again and get in Europe next year.
"We've looked at last season's performances and we know the games where we slipped up, against two of the top-four teams in Leicester and Harlequins, so judging on those performances we probably weren't ready for a top four push last season.
"So I think going forward into next season we might be in a stronger position."
Sharks begin their Aviva Premiership season at home to Bath this Saturday, kick off 2pm, while their first European fixture arrives on October 18, when they welcome Irish outfit Munster to Manchester.
"We know that once you're into European competition it's a difficult season, like in past years when we've been there," said the 27-year-old.
"We've struggled in the league, we haven't got the biggest of squads like Saracens, Clermont and Munster, who have massive squads and can cater for Europe.
"We need to step up. We've heard the 'Group of Death' but we've gone to Clermont and we've won in the past.
"Last season we performed well against Saracens, narrowly losing on both occasions. But this year you never know. On the day any team can beat anyone." Tickets are available for the game on Saturday against Bath at the AJ Bell Stadium, kick off 2pm. Supporters can purchase tickets by phoning 08444-994-994, by calling at the stadium ticket office or online at https://www.eticketing.co.uk/salesharksrugby/default.aspx . If you require a call back please email your name and number to firstname.lastname@example.org
We are delighted to announce our "Try Rugby Package" - this is your chance for a three game season ticket taster! You can come down to the AJ Bell Stadium and watch our last three Aviva Premiership home games against Gloucester, Harlequins and Newcastle Falcons and save up to £30 per ticket!
Mark Cueto has today announced that he will retire from playing at the end of the current season. Mark is currently the All-Time Leading Try Scorer in the Aviva Premiership with 87 tries having overtaken former team mate Steve Hanley's record of 75 tries in February 2013.
Despite trailing by three points at the interval, Sale Sharks European Cup campaign ended at Thomond Park to a Munster side who were desperate to finish on a winning note after failing to qualify for the Quarter Finals.
Sale Sharks' European campaign this season has been a case of what might have been but back-row forward Mark Easter insists he and his teammates can hold their heads high even if it ends without a win.
Danny Cipriani has been called up to the England EPS Squad ahead of this season's Six Nations, and Ross Harrison has been called up for the England Saxons squad for their match against Irish Wolfhounds on Friday 30th January.