Samurai Sportswear has been chosen as the official matchday, training & leisurewear kit provider for Premiership Rugby club, Sale Sharks.
Beating fierce competition, Samurai were selected as the official kit partner for yet another three years, which will take the partnership up until the end of the 2022/23 season.
The deal will see all Sale Sharks players, coaches and other club staff continue to wear kit that has been designed and manufactured exclusively for the club, by Samurai Sportswear.
Thanks to a joint initiative between Sale Sharks, England Rugby and RFU counties, the renewal will also include the supply of kit to the Academy, The Sharks Player Development Group (SDG) and the Developing Player Programme teams (DPP).
The deal includes an exclusive range of matchday replica, training & leisurewear for Sharks supporters, and will be available for purchase from the club directly and online. Retailing of the supporters’ range will continue to be controlled by the club in partnership with Norfolk-based Samurai Sportswear.
Speaking on the announcement of the renewal, Sale Sharks Commercial Director, Mark Cueto said: “We are thrilled to confirm the renewal of our partnership with Samurai Sportswear. We’ve been working closely with them since 2013 and this new deal will take our partnership to a total of ten years, which reflects our desire to establish successful, long-term relationships with companies off the pitch.
It’s always great to have a company on board that shares our passion for sport, and we are excited to see where the next three years takes us.”
Terry Sands, CEO of Samurai Sportswear, said: “We have held a strong partnership with Sale since 2013, and I’m delighted that our combination of design capabilities, product performance, service and delivery experience have made them come back for more. As a local family-run business, having Sale continue our relationship after carrying out their tender process makes us feel very proud. We appreciate their continued trust”.