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Acronis named as the Cyber Protection Partner of Sale Sharks

Acronis named as the Cyber Protection Partner of Sale Sharks

Sale Sharks has named Acronis, a global leader in cyber protection, as its Official Cyber Protection Partner.

Under the agreement, Acronis will be providing Sale Sharks with access to state-of-the-art cyber protection solutions for critical data assets. In addition, Acronis will aid the team in analyzing its collected data with the help of AI and Machine Learning (AI/ML) technology to enhance on-pitch performance.

Mark Cueto, Commercial Director at Sale Sharks, comments: “We are delighted to have linked up with Acronis and it’s a partnership that will work both ways with their solutions perfectly matching our cyber protection needs. Acronis has a well-deserved reputation for providing global sports teams with the protection they need to keep data safeguarded, so we’re looking forward to working with them. Their solutions cause minimal disruption to day-to-day operations which is important to us, but the cyber protection they offer also guarantees that data can’t be illegally tampered with, offering even greater peace of mind.”

Acronis’ AI/ML technologies will help Sale Sharks analyze its collected match and telematic data, helping the team perform optimally both on and off the pitch.

Acronis’ solutions are developed based on the Five Vectors of Cyber Protection— Safety, Accessibility, Privacy, Authenticity, and Security (SAPAS). This means that its solutions aim to not only secure data, but also ensure that it is easily accessible to authorized parties, and guaranteed to be tamper-free.

One of the solutions Sale Sharks will be using is Acronis Cyber Protect, which provides fast and reliable backup and AI-based anti-malware, accessible from a single and intuitive console. This all-in-one solution reduces gaps created by using a patchwork of solutions that operate in silos, and also allows for threats to be detected automatically using AI-powered automatic threat detection.

Sale Sharks are the first professional rugby team to sign Acronis as a Cyber Protection Partner. Acronis has formed multiple sports partnerships with professional teams in football, American football, Formula One, baseball, and more.

Acronis’ Founder and Executive Officer, Serguei Beloussov, comments: “Sports teams have a strong responsibility to protect their data, which can include top secret information on their strategies, and personal data of their fans. It is great to see Sale Sharks taking this responsibility seriously. Sale Sharks are an amazing team, and we are happy to help the team get #CyberFit by both simplifying and fortifying their cyber protection defenses.”

For more information about Acronis #CyberFit Sports Partnerships, visit https://acronis.sport


About Acronis

Acronis sets the standard for cyber protection through its innovative backup, anti-ransomware, disaster recovery, storage, and enterprise file sync and share solutions. Enhanced by its award-winning AI-based active protection technology, blockchain-based data authentication and unique hybrid-cloud architecture, Acronis protects all data in any environment – including physical, virtual, cloud, mobile workloads and applications – all at a low and predictable cost.


Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 1,500 employees in 33 locations in 18 countries. Its solutions are trusted by more than 5.5 million consumers and 500,000 businesses, including 100% of the Fortune 1000 companies. Acronis’ products are available through 50,000 partners and service providers in over 150 countries in more than 30 languages. Learn more at acronis.com.

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Acronis named as the Cyber Protection Partner of Sale Sharks
Acronis named as the Cyber Protection Partner of Sale Sharks
Acronis named as the Cyber Protection Partner of Sale Sharks