Italian technical sportswear firm will produce match day and training kit, leisurewear and accessories for the men’s, women’s and academy sides for the next six years. Macron will also become the clubs official retail partner.
Sale Sharks is delighted to announce an exciting new long-term partnership with Italian technical sportswear giant Macron.
The deal, which commenced on July 1, will see Macron produce a bespoke, technical matchday, training and travel collection for the men’s and women’s teams, as well as the club’s academy sides, for the next six seasons.
Macron will also take over the retail side of the club, creating both a new online sales platform and undertaking a refit of the club shop at the AJ Bell Stadium.
Since entering rugby back in 2009, Macron has become one of the main players in the sport, currently supplying kit to the Scottish, Welsh and Italian international teams, as well as Bath Rugby, Northampton Saints and Newcastle Falcons in the Gallagher Premiership, five teams in the Guinness Pro14 and four teams in the Top 14 league.
This new partnership will see the iconic Macron Hero logo take pride of place on the new Sharks home and away shirts as the club aims to build on its third place finish from the season past.
The new kits, as well as a full bespoke range of Sharks training and leisurewear, will be on sale ahead of the start of the 2021/22 season.
Sharks CEO Sid Sutton said: “We are delighted to welcome Macron to the Sharks family. I have no doubt this is going to be a fantastic partnership for the club as we look to build on last season’s success in the Premiership and European competition.
“Macron has a brilliant reputation for making high quality playing and training gear and we can’t wait to see the team run out in front of a full house at the AJ Bell Stadium wearing the new kit.
“This is a new era for the club and we want partners who we can grow with and who will become part of the family. The six-year commitment is a sign that both the club and Macron believe strongly in the value and the potential of this partnership.
“Macron’s philosophy is ‘Work hard. Play harder’ and that fits perfectly with the culture of hard work and togetherness that we are building at Sale Sharks.”
Your Sharks will wear brand new Macron training kit on the club’s pre-season tour to Jersey in September and the Sharks Women’s side will wear their new kit for the first fixture of the new season on September 4.
Sharks fans will have to wait until the first fixture of the new season on September 18 to see Alex Sanderson’s men run out in their new strip.
Macron CEO Gianluca Pavanello said: “We are delighted to welcome to the Macron Family a club with such a rich history like Sale Sharks.
“2021 marks 160 years since this club was formed, and we feel the duty to tell the story of their past and present through the garments that the players will wear on the field.
“We will provide them, as we always do, with the most performative materials, studied in the tiniest details.
“Their shirt will honour their tradition, celebrate the history and symbolism of the club and will become a must-have for their fans.”
The brand new Sale Sharks home and away kits will be on sale at the start of September from the club shop and on the club website.