To engage and develop new audiences through rugby and stimulate a lifelong interest in the game
Project Rugby is run by Premiership Rugby in collaboration with England Rugby designed to increase participation in the game by people from traditionally underrepresented groups:
- Black Asian & Minority Ethnic People
- People from Lower Socio-Economic backgrounds (top 30% IMD)
- Disabled People
The programme – which is run in partnership with Gallagher – will engage thousands of participants per year (aged 14+ and 16+ for disabled people) and will be delivered by community staff from Premiership Rugby’s 14 shareholder clubs at over 200 locations across England, providing accessible opportunities for people to participate in the game at a time and place that can be easily accessed by target audiences.
As part of Project Rugby, we are proud to support a number of grass roots rugby clubs across the North West in the establishment and development of their mixed ability rugby teams. The Mixed Ability Model promotes social inclusion through education and by encouraging players of all abilities to be equal members of mainstream sports clubs.
We have supported Mixed Ability rugby at the following clubs:
Anselmians RUFC Portsunlight RUFC
West Park St Helens RUFC
BME + LSEG
Working with black, minority & ethnic groups, and low socioeconomic groups, the project aims to reach over 12,000 participants by Summer 2018 by providing accessible opportunities to play rugby. In over 200 community locations across England the programme transitions new players and volunteers into local grassroots rugby clubs. The project’s innovative approach will utilise rugby’s core values to increase levels of resilience and confidence among participants, as well as helping people to feel more connected to their local community.
We have supported the following clubs:
Ashton under Lyne RUFC
Broughton Park RUFC
Crewe & Nantwich RUFC
Didsbury Toc H RUFC
North Manchester RUFC