FOW Car Supermarket (Fords of Winsford) and Sale Sharks have agreed a three-year partnership which will see the family-run business become the Gallagher Prem club’s Official Car Retail Partner.
The deal also means the famous FOW Car Supermarket logo will take pride of place on the sleeve of Sharks men’s and women’s new 2025/26 Macron kits and the North Stand in the Salford Stadium will become the FOW Stand.
Sharks fans will get a first glimpse at the newly branded stand when the Gallagher Prem kicks off with a home fixture against Gloucester on Thursday 25th September.
And thanks to FOW Car Supermarket, all fans attending that fixture will be entered into an amazing prize draw to win a car.
To celebrate the partnership season ticket holders will also be rewarded with a fantastic upgrade worth £399 when choosing FOW for their new car at their showrooms in Winsford, Cheshire and Trafford, Manchester.
And FOW Car Supermarket will run half-time activations during Sharks home fixtures, giving fans the chance to kick to win a car with the ‘FOW Power Kick.’
With branches in Winsford, Cheshire, and Trafford, Manchester FOW is the UK’s original, multi-award-winning Car Supermarket with over 1,600 nearly new and used cars. A sustainable operation, FOW Manchester has recently announced their expansion from 450 cars to an anticipated 700 cars.
Customers can also reserve any car for free for up to 48 hours, making the purchasing process as stress free as possible.
Sale Sharks Commercial Director Luisa d’Aprano said: “FOW Car Supermarket is one of the most recognisable businesses and brands in the north. It’s a business with family at its core and I’m so excited to see what we can achieve together over the next three years and, hopefully, beyond.
“It’s so important for us to work alongside businesses that share our values and that is very clearly the case with John and his fantastic team.
“I know fans are going to love what we’ve got planned for matchdays.”
FOW Car Supermarket Director John Ford said: “It’s an exciting time for everyone at FOW.
“Alongside our recently announced expansion in Manchester, I’m delighted to share we’ve partnered with the amazing team at Sale Sharks.
“Our shared goals cascade throughout every level of the business and I couldn’t be happier to support a club that shares our values to succeed.”
