Manchester-based specialist pillow and mattress company Levitex® has signed a partnership with the North West’s only Premiership Rugby team.
International stars including Tom Curry and Faf de Klerk will use the company’s mattresses and pillows this season, which have been clinically proven to offer better comfort, pressure relief and support
A Manchester-based start-up with a range of innovative new sleep products has partnered with Premiership Rugby side Sale Sharks to supply players and staff with specially-made mattresses and pillows.
Levitex®, which is based at Manchester Science Park, has invented a new type of foam technology that has been proven to help improve posture and spinal alignment during sleep, following independent clinical trials at Salford University.
As part of the agreement, Rugby World Cup stars Tom Curry and Faf de Klerk will use the company’s mattresses and pillows throughout the 2019/20 season, as well as Sale’s Cameron Redpath and players from the club’s Academy. Director of Rugby Steve Diamond, first-team physio Navdeep Singh Sandhu, forwards coach Dorian West and former England international Mark Cueto have also signed up to use Levitex® products.
The deal represents the first official sports partnership Levitex® has signed in the UK and comes as it launches a Kickstarter campaign to help drive stronger awareness of its brand and scientific approach to sleep.
Levitex® founder and posture expert James Leinhardt believes his company’s products are ideal for rugby players as well as other elite sportsmen and women and has been touring the UK with a special ‘Sleep for Sport’ education programme, highlighting the benefits of better sleep to a number of high profile UK sports clubs.
He said: “It’s fantastic to have joined forces with Sale Sharks and it’s been incredibly rewarding to work with such a professional club where everyone has been engaged in learning more about the importance of quality sleep.
Professional athletes and elite sportsmen and women spend a lot of time perfecting their training regimes and diets to improve their performance, but when it comes to sleep, nowhere near as much attention is given to choosing the optimum lying surface, which is fundamental for quality rest.
“With Levitex® we have a range of products that are clinically proven to offer the ideal conditions for muscle recovery due to the proprioceptive feedback they provide. Our pillows and mattresses are designed to significantly improve neck and spinal alignment and allow muscles to completely switch off during sleep, which helps improve recovery after sport and exercise.
“We think now is the perfect time to take our products into the market, and our Kickstarter campaign and partnership with Sale Sharks all fits in with our ambition to revolutionise the way people think about what they are sleeping on.”
Each Levitex® product has been specially made to match the physique of the individual involved in the Sale Sharks trial.
Former Sale Sharks and England star Mark Cueto – now the club’s Commercial Director – said: “This is a really exciting partnership for the club and one that we feel can benefit us both on and off the pitch.
“Premiership Rugby and playing at the highest level is about fine margins, so we feel that these products could give our players an added edge next season. Even when it comes to away games, Levitex® have supplied the lads with neoprene carry bags to make it easy for them to take their pillows on the coach and to their hotel rooms, which just underlines their commitment to the fine details of working with a top level sports club like Sale Sharks.
The scientific approach Levitex® has towards sleep and rest is very impressive and it’s fantastic to be working alongside a company that actively strives towards improving the way people rest and relax.”
Levitex® pillows, mattress and mattress toppers have been launched through a Kickstarter campaign, which is set to run for four weeks from October 3, 2019. The campaign is now live HERE
The patent-pending technology in Levitex® foam is designed to combat three main sleep-related problems – pressure, posture and proprioception.
Levitex® joins a number of high profile companies currently sponsoring Sale Sharks Rugby Club, including leading cloud-hosting firm, UKFast, commercial lender Together, and the award-winning investment company, AJ Bell.