Sale Sharks Women has agreed a new partnership with The Bread Factory which sees the UK’s leading craft bakery become the club’s first ever official bakery.
As part of the one-year deal, the Bread Factory logo will also appear beneath the collar in the centre of Sale Sharks Women’s 2025/26 Macron home and away kits.
The Bread Factory has been supplying chefs and restaurants across the country for more than 30 years and has helped shift the industry away from industrial baking towards quality, baker-led craft.
Today it holds over 100 Great Taste Awards, the Brakes Growth Partner Award and the Royal Warrant of Appointment for supplying goods to the Royal Household.
This new deal will also see the bakery sponsor two of Sharks’ international stars – club captain and USA Eagles star Georgie Perris-Redding and World Cup winning Red Rose Morwenna Talling.
And the Bread Factory logo will appear on Georgie and Morwenna’s warm-up shirts ahead of PWR and PWR Cup fixtures.
The deal also means the Bread Factory will supply delicious breads and pastries to the club’s men’s and women’s teams at their Carrington training complex.
Sale Sharks Commercial Director Luisa d’Aprano said: “The Bread Factory sets standards in their world like we aim to set in ours. Their focus on quality ingredients, craft and innovation matches what we are building here at Sale Sharks.
“We want to be the very best in everything that we do on and off the field and that means partnering with businesses that share our values.
“We believe that our women’s team and women’s programme is on the cusp of something incredibly special and that’s reflected in brands like the Bread Factory joining the family.
“I’m excited to see what we can achieve together going forward.”
Adam Mellor, Food Service Commercial Manager at The Bread Factory, said: “For us as bakers, the quality of our breads and pastries starts with the ingredients and how they are baked. That’s why we care about how wheat is grown, how it’s milled, and how it is baked.
“With our mission to be the best bakery in the world while providing bread that is as good for people as it is for the planet, it is important to work with partners who share that commitment.
“Partnering with Sale Sharks Women allows us to support the players with nutritious breads and ingredients we trust.”
