Sale Sharks Women have renewed their ground-breaking partnership deal with award-winning sports bra brand MAAREE for a further year.
The deal was the first of its kind in Premiership Women’s Rugby (PWR) when it was signed ahead of last season.
And now the partnership, which sees the Sharks players wear custom-fitted MAAREE sports bras in training and on matchdays, has been extended to include the current PWR campaign.
As part of the deal, Sharks stars Courtney Keight, Tysh Harper and Carmen Castellucci have been named as official MAAREE ambassadors.
MAAREE’s sports bras are meticulously designed and engineered to enhance an athlete’s performance.
World-leading Overband® Technology reduces the upward motion of breasts during activity, ensuring athletes can focus on the game without distraction or discomfort.
This unique technology is a game-changer in high-impact sports like rugby, where a lack of support and comfort can significantly impact performance.
Properly fitted bras are arguably the most important factor in overall comfort and yet, according to MAAREE, 80 per cent of women wear incorrectly fitted sports bras.
Ahead of this season, the Sharks players made sure they were fully equipped for the challenges ahead thanks to an in-person fitting session with MAAREE at the club’s Carrington training ground, where the players were measured for the perfect fit and able to try different designs.
Sale Sharks Women’s Welsh international Courtney Keight said: “Getting the right fit on a matchday is so important and we’ve all been so impressed with the technology in the MAAREE products.
“We’re competing at the very top level of our sport every single day, whether we’re training or playing matches, and fine margins are everything. It’s so important that we feel confident and supported so we’re all really excited to continue wearing MAAREE bras.”
MAAREE founder Mari Thomas-Welland said: “Women in sport at every level benefit from properly-fitting sports bras, even more so for those competing in rugby at this level, where high impact really means high impact!
“It’s been incredible to see the team performing time and again with their custom-fit MAAREE bras forming a core element of their equipment roster.
“Sports bras are not just nice-to-have apparel, they are essential kit that has to fit in order to perform. We’re so proud to be a part of the team’s continued success.”
MAAREE bras are available in 54 sizes and with 8 points of adjustability: Racerback vs. H-back, overband tension, and underband clasps.
Check out MAAREE here.
