Sale Sharks are delighted to announce that award-winning Manchester-based marketing agency Trunk is to become the club’s official Creative Partner.
As official Creative Partner, Trunk will support Sale Sharks across a number of initiatives, utilising its significant sponsorship experience working with brands including TeamViewer, Jack Daniels and Greene King.
This includes collaborating on and sponsoring a new digital fan engagement initiative, plus making improvements to the Sale Sharks website following research with fans.
Kicking off the partnership, Trunk has produced a film featuring the Sale Sharks squad, voiced by acclaimed Mancunian poet ArghKid.
The film celebrates high-performance rugby and North West identity, setting the tone for a season focused on deepening the connection between the club and its fans.
As part of their sponsorship, Trunk will also maintain pitch-side branding at the CorpAcq Stadium.
The partnership further underlines Trunk’s commitment to sports sponsorship, following the agency’s recent sponsorship of Stockport County and having previously worked with Sale Sharks on a number of creative projects including their kit launch film.
Sharks Commercial Director Luisa d’Aprano said: “We’re delighted to welcome Trunk to the Sharks Family as our official Creative Partner. The team has already demonstrated their expertise with the club and their award-winning work for other brands.
“We’re looking forward to seeing what they can do with our website and Match Centre going forward.
“Trunk are rooted in Manchester and in the North and this partnership is further evidence of our commitment to support and work with our region’s business community.
“Their drive to be the best in their field matches that of our club and together I’m sure we’ll continue to showcase the important part that sponsorship and partnerships like this play in strengthening ties with our fans, community and other partners.”
Trunk CEO Jon Butler added: “We’re committed to proving the impact that sponsorship can have for businesses and clubs and working with Sale Sharks was a natural choice for us. There’s a real synergy between teamwork on the pitch, and the way we deliver results for clients in the office.
“Putting fan engagement at the heart of our approach means recognising that sponsorship is so much more than a logo on a board. We’re excited to see our creative partnership develop together.”
