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Trust launch ‘What is your WHY?’ campaign

Trust launch ‘What is your WHY?’ campaign

“What is your ‘WHY?’” campaign

Just as we thought we were getting closer to what we once knew as ‘normality’, we were plunged into a third full lockdown. We recognise how difficult this time has been for many in our communities, our rugby family and wider afield.

Many rugby fans, players, volunteers and parents have been unable to continue doing what they love due to the ongoing restrictions. We have recognised during lockdown how important it is to talk about why so many of you are involved in rugby – and in such a variety of ways. What is it you love about our sport?  What makes our sport different from other sports? And how does rugby help you?

We have spoken to Sale Sharks Men’s and Women’s players to discover their ‘WHY?’ for playing the game; discussing why they got into rugby and why they continue to play the game.


Our interviews with key Sale Sharks players will be posted on all our social media channels throughout the week and you can check it out – @SharksCommunity.

We would also like to know your ‘WHY?’; we want fans, players, volunteers, parents and supporters to tell us why you got into rugby and what you love about it.

Below is a template with a space for an image and a space for writing your ‘WHY?’. Please share on social media and tag us into posts so we can share your ‘WHY?’, which we look forward to sharing.

What is your WHY template

  • To edit via a computer, please save one of the templates as a jpeg file and add writing and a picture that way
  • To edit via a smartphone, screenshot one of the templates and edit via an photo editing app or Instagram and add writing and a picture that way
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Trust launch ‘What is your WHY?’ campaign
Trust launch ‘What is your WHY?’ campaign
Trust launch ‘What is your WHY?’ campaign