Round 17 of the PWR season to unite clubs, fans and broadcasters in support of life-saving breast cancer research and life-changing support.
Premiership Women’s Rugby (PWR) and Breast Cancer Now have announced the launch of the first-ever BIG PINK WEEKEND, a landmark league-wide initiative taking place during Round 17 of the PWR season from 29-31 May.
Inspired by the success of cricket’s “Red for Ruth”, THE BIG PINK WEEKEND will see clubs, players, broadcasters and supporters across the country come together to raise vital funds and awareness for Breast Cancer Now, the official charity partner of Premiership Women’s Rugby and the UK’s leading breast cancer charity.
Across the weekend, every PWR match will be dedicated to supporting the charity’s bold vision that by 2050 everyone diagnosed with breast cancer will live and live well.
Fans attending games will be encouraged to wear pink, donate, and take part in special matchday activations to raise awareness about checking your breasts, the impact of breast cancer and the importance of research and support services.
THE BIG PINK WEEKEND will also feature prominently across PWR’s broadcast coverage and social media channels, with players, clubs and fans sharing stories, messages of support and fundraising efforts throughout the round.
Stadiums across the league will turn pink as clubs host fundraising activities and awareness-raising moments. Supporters will have opportunities to donate both in stadiums and online, helping fund life-saving research and life-changing support services.
The initiative marks a major moment in the partnership between PWR and Breast Cancer Now, harnessing the growing profile of women’s rugby to shine a powerful spotlight on one of the UK’s most important health causes.
Through THE BIG PINK WEEKEND, the PWR community hopes to raise significant funds while encouraging open conversations, increasing awareness, and showing solidarity with everyone affected by the disease.
PWR Executive Chair Genevieve Shore said:
“The Big Pink Weekend is a powerful moment for Premiership Women’s Rugby. It brings together our clubs, players and supporters behind a cause that touches so many lives.
“We are incredibly proud to partner with Breast Cancer Now and use the platform of our league to raise awareness, drive vital fundraising and encourage important conversations.
“This is about the strength of our community coming together to make a real difference, and we hope it shows the power of sport in making a positive impact on peoples lives beyond the pitch.”
Claire Rowney, chief executive at Breast Cancer Now commented:
“We are incredibly grateful to PWR for partnering with us to launch the first-ever Big Pink Weekend, a landmark moment that will see the entire league come together to raise vital funds and awareness for breast cancer.
“This weekend is a powerful demonstration of our partnership with PWR, and we want to thank the league, all the clubs involved, the players and the fans who are uniting behind our bold vision – that by 2050 everyone diagnosed with breast cancer will live and live well.
“The Big Pink Weekend will show the incredible power of the rugby community, raising vital funds for life-saving research and life-changing support.”
THE BIG PINK WEEKEND aims to be a moment in the PWR calendar, demonstrating the power of sport to bring communities together and drive meaningful change.
Supporters can follow the campaign across Premiership Women’s Rugby and Breast Cancer Now’s digital channels and donate via the PWR JustGiving page.
Together, the rugby community will turn the league pink for one unforgettable weekend and help take another step towards a future where everyone diagnosed with breast cancer lives well.
Donate today: PWR Partnership is fundraising for Breast Cancer Now
