Sale Sharks is delighted to announce a new partnership with NIVEA which will see the leading skincare brand become the club’s Official Skincare Partner for both the men’s and women’s first-team squads.
The partnership, which runs until the end of the 2026/27 season, sees NIVEA support both team’s performance and experience as an elite rugby club.
This collaboration represents a shared commitment to high performance, wellbeing and care across every level of the club.
Recognising the demanding conditions rugby athletes face, NIVEA will supply performance driven skincare essentials to help protect, repair and support players’ skin throughout the season.
The brand will also launch in an initiative with Sharks’ 100 Club network of local rugby clubs, which will see a ‘Club of the Month’ rewarded with a visit from a Sharks first team star, a NIVEA hamper and free tickets for that club to bring a group to a Sharks match.
The partnership extends far beyond skincare products. As part of its commitment to the local community, NIVEA will proudly support the Show You Care initiative to celebrate and appreciate the coaches, mentors, staff and family who play a crucial role in developing young athletes at the earliest stage of their journey’s.
To further champion these individuals NIVEA will also provide exclusive product bundles to those highlighted through the initiative at certain moments throughout the season.
Further cementing the shared focus on care, the partnership will introduce a new end-of-season accolade: The NIVEA Care’s Award.
This award will recognise the player, across the Women’s team, who has demonstrated compassion, leadership and care for either their teammates, staff or their community.
The NIVEA Care’s award celebrates the idea that strength in Rugby isn’t defined only by performance but also by character, kindness and the impact players have beyond the pitch.
Sharks’ Commercial Director Luisa d’Aprano said: “We’re so excited to welcome NIVEA to the Sharks Family.
“Their values as a brand align perfectly with ours and I’m looking forward to seeing how we can work together, through their work with our 100 Club and the Show You Care initiative, to reinforce our joint commitment to supporting our community.
“At every level of Sale Sharks we are committed to high performance and being the very best in our field and in NIVEA we have a partner that shares that ambition.”
“We are thrilled to welcome Sale Sharks as a partner,” states Andrew Rawle Northern Europe Marketing Director at Beiersdorf, the parent company of NIVEA which itself occupies its UK headquarters in Solihull.
“This collaboration represents an exciting opportunity to support the team as they continue to thrive both on and off the pitch. We look forward to championing their success, celebrating their achievements, and contributing to the positive impact they make within the community.”
