SHARKS WELCOME PARTNERS TO FIXTURE LAUNCH EVENT

Sale Sharks were delighted to welcome a number of club partners to Carrington to mark the launch of the Gallagher PREM fixtures last week.

With the fixtures launched at 8:30am on Tuesday, partners were in attendance at the club’s Training Ground to receive the 2026/27 schedule first-hand from the club’s Commercial team before a behind-the-scenes look at how the new-look Sharks are shaping up ahead of the new campaign. 

A meet-and-greet with the first-team squad followed the session, with Director of Rugby Alex Sanderson then finishing the event by speaking to attendees about goals for the season and how pre-season preparations are going. 

With a number of new arrivals in and around the first team squad this season, the event acted not only as a perfect way to reconnect with familiar faces ahead of the new campaign but to acquaint themselves with the newest Sharks ahead of the opening game of the season against Bath in the PREM Rugby Cup – tickets available here. 

George Crawshaw, Head of Partnerships at Sale Sharks, said: “Fixture Launch Day is always an exciting milestone in the Rugby calendar, because it really emphasises the countdown is on to the new season. 

“It was fantastic to welcome so many of our valued partners to Carrington to take in the 2026/27 schedule, spend time with the first team squad and to hear directly from Alex about what lies ahead.

“Our partners play a huge role in everything we do, and events like this are a great opportunity to strengthen those relationships while giving them a behind-the-scenes insight into our club. 

“We’re looking forward to building on that momentum together throughout what promises to be another exciting campaign.”

Interested in partnering with the new-look Sharks for the 2026/27 season? Get in touch with our team now by clicking here.